We’ve Sat Where You Sit
Straightening the Line Between Brand and Behavior
We believe in brand living. It’s a philosophy we’ve derived from a collective 50 years of experience as executives in marketing, pricing, and strategy for enterprise and public companies.
We believe a brand should be an experience in the marketplace - adapting and adjusting for all environments and touchpoints - replacing the passive experiences of static design and singular story. A brand living approach naturally activates customers and delivers a unique competitive advantage for our clients. This approach also ignites creative and analytical thinking for our clients to ensure dynamic engagement at every stage of the Customer Experience Lifecycle.
Our Experience is rooted in B2B and
B2C in these industries:
With more than 50 years of combined leadership experience at some of the fastest-growing brands and publicly-traded companies, we understand your challenges, goals, and roadblocks. We established TCX to apply our enterprise-level knowledge to fuel the growth of your middle-market business to the next level and beyond.
Where other firms and agencies focus on making your brand look good or sound good, we set our sights on defining, creating, and delivering the products, services, and modern communications through your entire Customer Experience Lifecycle.
You’ll always know your business best. We bring an extra edge by combining your knowledge with modern tools, structure, possibilities, and priorities. We’ll uncover new insights by asking smart questions and mastering your business model.
Ideas excite us. Together, we’ll discuss, poke holes in theories, pressure test, and create something worth doing.
We plunge into the worlds of commerce and your customers to base your plan on real data, KPIs, and predictive analytics — not assumptions.
Data isn’t worth anything if you can’t understand it. We present the insights we glean in an upfront way, compare it to aligned objectives, prepare data-informed recommendations, rinse, and repeat.
Value on Investment
We cover your return on investment, but we also don’t miss the opportunity to reap value from the transformational initiatives that give you a competitive edge. Our ongoing growth strategies account for both tangible and intangible results for a rational and emotional combination that redefines your market and propels you ahead of your peers.